“Crab & Mermaid didn’t pan out the way we’d hoped. We discovered seafood is a little tougher than we thought in the desert,” said S. Barrett Rinzler, president and CEO of Square One Concepts, the Scottsdale-based restaurant group.
“And we wanted to do something that would be more complementary to Cold Beers & Cheeseburgers Sports Bar and Bourbon & Bones Steakhouse, and fit better in Old Town Scottsdale,” he told The Republic.
To that end, Famous 48 will slide — figuratively and literally — right in between Square One’s other concepts on the northwest corner of Scottsdale Road and Third Avenue: A little classier than the boisterous burger joint to the north; a little more laid-back than the slick steakhouse to the south.
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