Cold Beers & Cheeseburgers Teams Up with ASU Athletes & NIL for First Annual CB Cares Holiday Joy Drive

Cold Beers & Cheeseburgers partnered with ASU athletes and NIL to launch the First Annual CB Cares Joy Drive, benefiting the Boys & Girls Clubs of the Valley. Toy donations were collected at 14 Arizona Cold Beers & Cheeseburgers locations through December 20. The collected toys were presented at a private event on December 21 at the Scottsdale Pima Crossing location, featuring ASU athletes including football players Dario Longhetto and Slater Zellers, basketball forward Hanna Miller, and other ASU athletes from beach volleyball, cross country, and track and field. ASU athletes visited Cold Beers & Cheeseburgers locations throughout the drive, engaging with guests and collecting toys to support local children during the holiday season.