Cold Beers & Cheeseburgers has teamed up once again with Arizona State University football stars QB Sam Leavitt and WR Jordyn Tyson in NIL partnerships for the 2025 season. The collaboration brings back Leavitt’s popular QB10 Wrap and introduces Tyson’s new Touchdown Sandwich, both available starting August 30 to coincide with ASU’s football season opener. The players worked alongside the restaurant’s executive chef to create the items, which will be offered at Valley locations, Mountain America Stadium concessions, and in Texas at ASU Alumni hubs.
The promotion not only celebrates ASU athletics but also supports the community: ten percent of sales from each featured item will benefit Phoenix Children’s, with a guaranteed minimum donation of $2,500 per menu item. Leavitt and Tyson’s dynamic on-field connection now extends to Cold Beers & Cheeseburgers, giving Sun Devil fans a new way to show support both for their team and a meaningful cause